Name
From gut feel to growth: The art of blending data with intuition
Date & Time
Wednesday, July 2, 2025, 2:15 PM - 2:55 PM
Emanuela Maftieu Adam Preis
Description

In a world saturated with metrics, great marketing leaders know that real breakthroughs happen at the intersection of insight and instinct. This session explores how to balance data with gut feel to shape strategy, spark creative vision, and navigate complexity in a B2B go-to-market landscape by drawing on a wide array of evidence-based industry examples. Let us take you on a journey of discovery.

Track: Making Data Meaningful