The vulnerability of talent and opportunity in the Martech industry is making headlines. Yet, following the largest tech innovation boom we’ve seen in our lifetime, it’s now never been more important to realise the single most important element to the success of your Martech, people. Whether you insource your tech roles, outsource to specialists or home grow your talent, the decisions you make on your resource structure will be the most critical part of your success…  not which tool you use. Three things are certain:

• You’ve spent more time debating tool budget than talent requirements
• You spend more on your tech licenses than specialist strategy and user resource
• Your people will walk out the door faster than you can replace your key tools

In this session, Karla Wentworth will passionately bring to life the significance of your decisions of how you use resources and help you to refocus on what will really make a difference in this difficult economic time. If you have Martech and a marketing plan to deliver, this is a session not to be missed.