2023 Agenda

Martechopia is so much more than a tech event. It’s the place to learn how to synergise your platforms, people and processes to harness the full power of your martech stack. Featuring four content stages, including the Keynote stage, you’ll find ideas and expert insights to make your technology work harder to better support your strategy, enhance your output and improve campaign results.

Stages

Keynote

Hear how the biggest innovators and disruptors in B2B marketing are making their technology work harder to better support their strategy, enhance their team’s output and deliver some truly impressive campaign results.
 

Process optimisation

Martech lies at the heart of your business, and to be at its most efficient, your entire team needs to know how to make the most of it. This stage will examine how to align your people and internal processes to drive maximum value from your martech stack.

Campaigns and execution

How do you create and deliver great B2B marketing campaigns? That’s the question that this stage seeks to answer, examining how using and optimising the right technology can deliver outstanding results, maximise effectiveness, and ensure a greater ROI.

Futurology

Technology is fast and ever-evolving. This stage will explore the latest thinking in digital marketing evolution, to help you plan for your next big step, whilst challenging assumptions about what the future of martech looks like.

 

Sessions and schedule

Day 1, March 29
9:20AM
9:20 AM - 9:50 AM
KEYNOTE stage
9:20am-9:50am
9:50AM
9:50 AM - 10:25 AM
KEYNOTE stage
9:50am-10:25am
10:25AM
10:25 AM - 10:55 AM
KEYNOTE stage
10:25am-10:55am
11:20AM
Session to be announced
11:55AM
11:55 AM - 12:25 PM
PROCESS OPTIMISATION stage
11:55am-12:25pm
Joya Scarlata director of digital marketing, InteralT
11:55 AM - 12:25 PM
FUTUROLOGY stage

Over the past few years, artificial intelligence (AI) has made a tremendous impact on marketing – from marketers being able to pull data and analyse hyper-personalized insights of their customer base to automating everyday processes, and so much more. In fact, there are a number of exciting opportunities when looking at how AI can be applied in marketing, and MarTech is one such area. There has been an increasing number of MarTech companies utilizing AI to augment their platforms, which begs the following question: will AI eventually become an invaluable tool to an organization’s marketing operations toolskit? In this session, Joya Scarlata will paint a picture of how AI is transforming the marketing landscape across the board, and then drill down on how it is making an impact on MarTech.

Joya Scarlata
11:55am-12:25pm
Kwai Chi Founder, Power of Chi
11:55 AM - 12:25 PM
PROCESS OPTIMISATION stage

Swipe, swipe, swipe, like, heart, swipe. Remember an era when you weren’t doing this all day on your mobile phone? Facebook, YouTube, Instagram, Snapchat, Linkedin, Twitter argggggh! Now also TikTok? Are you for real? Isn’t that another platform showcasing semi-naked women clickbaiting for more engagement? What’s it got to with real businesses like mine? Isn’t TikTok just another fad like Pinterest or that invite only audio chatroom thing?

Hear everything you need to know from a client side marketer with over 15 years of social media marketing experience who has developed award winning TikTok campaigns.

Fed up of hearing about TikTok theory or hearsay? Get direct practical experience from someone who has actually developed and run these activations!

In this session, you’ll learn about what TikTok has to offer B2B brands, from hashtag challenges to stitches (not the surgical type).

We’ll explore what products and services the platform has to offer for your business and the return on your investment if you invest your brand onto the platform.

You’ll learn about:

  • Real case studies run by Kwai Chi for Intuit QuickBooks
  • Other best in class case studies to inspire your next strategy
  • The demographics of the B2B audience on TikTok
  • The products are available for your business
  • The Service tie ins with other platforms such as Shopify and Wix
  • How to grow a community on the platform
  • How to make an impact for your business
  • How to work with influencers on TikTok
  • The future of TikTok
Kwai Chi
11:55am-12:25pm
12:30PM
Shelby Torrence CMO, Earthly
12:30 PM - 1:00 PM
CAMPAIGNS stage
Shelby Torrence
12:30pm-1:00pm
2:00PM
Tom Head Founder and CEO, Head First Comparitive Linguistics
2:00 PM - 2:30 PM
FUTUROLOGY stage
Tom Head
2:00pm-2:30pm
3:10PM
Session to be announced
4:00PM
4:00 PM - 4:30 PM
KEYNOTE stage
4:00pm-4:30pm
4:30PM
Steve Lok Expert Sr Director (AP), Martech, Bain & Company
4:30 PM - 5:15 PM
KEYNOTE stage
Steve Lok
4:30pm-5:15pm

More sessions coming soon! Join our mailing list to get the latest event information and news.