Martechopia is so much more than a tech event. It’s the place to learn how to synergise your platforms, people and processes to harness the full power of your martech stack. Featuring four content stages, including the Keynote stage, you’ll find ideas and expert insights to make your technology work harder to better support your strategy, enhance your output and improve campaign results.
Campaigns and execution
Sessions and schedule
Over the past few years, artificial intelligence (AI) has made a tremendous impact on marketing – from marketers being able to pull data and analyse hyper-personalized insights of their customer base to automating everyday processes, and so much more. In fact, there are a number of exciting opportunities when looking at how AI can be applied in marketing, and MarTech is one such area. There has been an increasing number of MarTech companies utilizing AI to augment their platforms, which begs the following question: will AI eventually become an invaluable tool to an organization’s marketing operations toolskit? In this session, Joya Scarlata will paint a picture of how AI is transforming the marketing landscape across the board, and then drill down on how it is making an impact on MarTech.
Swipe, swipe, swipe, like, heart, swipe. Remember an era when you weren’t doing this all day on your mobile phone? Facebook, YouTube, Instagram, Snapchat, Linkedin, Twitter argggggh! Now also TikTok? Are you for real? Isn’t that another platform showcasing semi-naked women clickbaiting for more engagement? What’s it got to with real businesses like mine? Isn’t TikTok just another fad like Pinterest or that invite only audio chatroom thing?
Hear everything you need to know from a client side marketer with over 15 years of social media marketing experience who has developed award winning TikTok campaigns.
Fed up of hearing about TikTok theory or hearsay? Get direct practical experience from someone who has actually developed and run these activations!
In this session, you’ll learn about what TikTok has to offer B2B brands, from hashtag challenges to stitches (not the surgical type).
We’ll explore what products and services the platform has to offer for your business and the return on your investment if you invest your brand onto the platform.
You’ll learn about:
- Real case studies run by Kwai Chi for Intuit QuickBooks
- Other best in class case studies to inspire your next strategy
- The demographics of the B2B audience on TikTok
- The products are available for your business
- The Service tie ins with other platforms such as Shopify and Wix
- How to grow a community on the platform
- How to make an impact for your business
- How to work with influencers on TikTok
- The future of TikTok