The importance of converging ABM and Demand to optimise your marketing budget this year
Date & Time
Wednesday, March 29, 2023, 12:15 PM - 12:45 PM
Steve Russell Josh Turbill

Are you feeling the heat to achieve even greater ROI? If so, you’re not alone. Even with growing inflation and deep budget cuts, marketers are being asked to do more with less. 

In fact, according to our recent “The State of Marketing Budgets 2022” survey, two-thirds of today’s marketers are expected to deliver the same—or better—results in these tough times. 

So what else did we uncover?  
In our session we’ll reveal some of the findings from our “The State of Marketing Budgets 2022” which showcase: 

  1. What strategies marketers are investing in for 2023 (they might not be what you think) 

  2. Why utilising ABM and Demand efforts in silo from one another is losing traction and how we can converge them for even better results 

  3. Where your peers plan to double down in 2023  

Session Type