With the growth in remote working and digital connectivity, global teams are fast becoming the norm, and traditional approaches to Global Marketing no longer work. Leading people, attracting customers, and managing processes across borders take a different kind of leadership and skillset.
In the session, we will share learnings that will help your Marketing team successfully embrace your role in optimising global performance:
Leading across time zones, cultures, and languages
Building buy-in among diverse groups of stakeholders, partners, and customers
Balancing global vs local buyer requirements