Content is king and marketing has never been more technical. In this session we will discuss this paradox which is starting to play a very important role for us as digital marketeers. The edgiest, most trend sensitive, visual marketing must live side by side with the other end of the extreme – the nerdiest.
After several years of improvements in AI, optimisation and automation the capabilities within both platform algorithms and analysis has reached a new level of potential. At the same time, we are in the midst of a content revolution – the audience is tired of polished, perfect material and is demanding real and genuine content.
What does this mean for us a business? We need both the best visual assets (most impactful for our audience, not necessarily the best produced) and we also need the best backbone to be able to handle performance. How do we balance these requirements within our organisation and what steps can we practically take? Join us in this session to discuss the future of content and performance marketing where everything is still the same, but nothing is the same.