Turn up in a downturn: How marketing teams can succeed during economic change
Date & Time
Wednesday, March 29, 2023, 2:55 PM - 3:25 PM
Dominique Catabay

Pipeline, pipeline, pipeline! Many marketing and sales teams are questioning the future state of their martech budget and how to stretch it to match the same pipeline expectation. Sounds impossible right?

Well, with the sheer amount of MarTech tools floating around, it can feel that way. Because more tools naturally brings a more fragmented, complicated tech stack.

So you’ll want to make sure the investments in your MarTech stack give you the return you’re looking for NOW vs 12-18 months down the road.

While economic conditions change, one thing never will -- your need to maximize the return on every, single, sales and marketing dollar.

You will learn:

  • Today’s common challenges with the majority of martech investments.
  • How to trim your MarTech stack bloat for accelerated revenue results.
  • Brass tacks to accurately track and report out on your channels’ performance.
  • Quick wins to accelerate your pipeline in the coming year.
Session Type