The rise of the metahumans
Date & Time
Wednesday, March 29, 2023, 2:55 PM - 3:25 PM
Virginia Bray Korby Hayre

Marketers are under enormous pressure to deliver personalised, relevant, and memorable experiences.  And to do it at scale.  And yet in today’s market with the explosion of content coming on stream, it can be harder than ever to stand out from the crowd.

Technology advances like AI, the metaverse, 3D and virtual production and the rise of virtual influencers are changing the landscape.

In this session, Virginia Bray, Founder and Director of Marketing Fusion and Korby Hayre, founder of House of Block explore how marketers can harnessing the opportunities for digital innovation these technologies are offering.

Hear how brands are stepping into the metaverse and creating unique experiences for their prospects and customers.

You will learn:
How digital humans being used by both B2C and B2B brands
What are Virtual Influencers – and the impact they are having
How B2B brands are creating metaverse type experiences

Session Type