Building lasting relationships with customers through digital campaigns: From virtual to reality
Date & Time
Wednesday, March 13, 2024, 11:40 AM - 12:10 PM
Olivia Ortyl

Hear how Capgemini’s campaign at one of the world's largest retail conferences took retail clients on a journey to find business value amidst the chaos. Discover how their virtual and physical approach served as an oasis for some of the world's biggest retailers. Through hosted discussions led by retail leaders, organised bespoke events, and guided tours of New York City's most innovative retailers, clients witnessed first-hand inspirational innovation in action. This immersive client experience empowered retailers to transition from disruption to opportunity, fostering lasting relationships and ongoing growth.

Learn how Capgemini’s Consumer Products & Retail Marketing team used this opportunity to help clients explore the future of retail and the boundless potential it holds.

You will learn:

  • Strategies for leveraging industry disruption as a messaging opportunity for transformation.
  • Techniques for customising executive experiences specifically tailored to C-level audiences.
  • Approaches to seamlessly integrate virtual and physical event experiences for enhanced audience engagement.
  • The art of designing bespoke and captivating client tours during major industry events to foster enduring relationships and facilitating growth.
Location Name
Broadgate 1
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