How EY are using gamification to drive employee engagement
Date & Time
Wednesday, March 13, 2024, 12:50 PM - 1:20 PM
Anna Legros

EY's B2B Marketing Gold Award-winning NextWave gamified team experience is a shining example of how gamification can be used to engage employees and drive brand ambition. The game was designed to be fun, innovative, and team-based, and it was rolled out in a phased approach to ensure that all employees had the opportunity to participate.

The results of NextWave were impressive. Over 80,000 employees took part in the experience, and feedback was overwhelmingly positive. Employees reported feeling more inspired and engaged, and they had a better understanding of their role in delivering the company's brand ambition.

NextWave is a case study that all B2B marketing technology professionals should learn from. EY has shown that gamification can be a powerful tool for connecting employees to the brand and to each other, and for driving real business results!

Audience Key Takeaways:

  • How you can use gamification as a powerful tool for engaging employees with brand ambition.
  • By creating a competitive and rewarding team experience, you can help employees to understand their role in delivering the ambition and how it will affect their day-to-day lives.
  • To make the experience personally relevant, it is important to involve employees in the co-creation process and to ensure that the game is accessible to all cultures and skill sets.
Location Name
Broadgate 1
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