Rethinking marketing: Overcoming the challenges of digital algorithms and waning creativity
Date & Time
Wednesday, March 13, 2024, 2:55 PM - 3:25 PM
Utkarsh Srivastav

This session offers insights into the marketer's battle with evolving digital algorithms and explores how to captivate your audience in this era of artificial intelligence and transforming creativity. We'll uncover what strategies are succeeding and those that are falling short. Recognize that while we all have access to the same tech, the implementation truly sets us apart. After all, technology is just the delivery system; the power of content amplification lies in your hands. The session also explores how to excel on platforms like LinkedIn by rethinking existing strategies. Join this session to explore how marketers can harness the tug-of-war between digital technologies and human creativity and emerge as winners in this age of ever-changing digital landscape.

You will:

  • Learn how to break the scrolling cycle and harness the attention of your audience on digital platforms.
  • Understand how LinkedIn's changing algorithm is impacting marketers and explore strategies to gain a competitive edge on the platform.
  • Explore the growing importance of video in digital marketing and how to effectively use it to captivate your audience.
  • How to drive creativity and innovation in an era dominated by automated processes and artificial intelligence.
Location Name
Broadgate 1
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