Put on your marketing seat belts for a no-holds-barred ride with Jason Miller, where 'keeping it real' is the only way to thrive in the AI era. He's not just blending AI with a human touch; he's mastering the balance to keep your brand genuinely human and far from the phenomenon known as the uncanny valley.

Miller cuts through the noise, calling out charlatans selling philosophical approaches and magical prompts. Forget chasing fleeting metrics and quick wins. It's about doubling down on your brand's core, building a lasting foundation for sustained demand and real impact, not just numbers on a spreadsheet.

Drawing from his experiences at LinkedIn, Microsoft, ActiveCampaign, and Tyk Technologies, Miller shares hard-hitting strategies to measure true brand impact in the B2B world – going beyond the superficial.

This session isn't just another talk; it's a wake-up call for brand authenticity and human connection, essential for success in 2024 and beyond.

You will learn:

• Balancing human and AI in brand strategy: Discover how to strike the perfect balance between human authenticity and AI enhancements to elevate your brand strategy.
• Defining successful brands in 2024+: Learn the key characteristics that define a successful brand in the modern era and how to position yours for long-term success.
• Measuring true brand impact: Gain insights into effective methods for measuring your brand's true impact on the business, moving beyond mere metrics to real value.