Is your company expecting to produce more content than ever in 2024? Could AI boost productivity? About half (49%) of B2Bs are using AI for creating content - but how are they managing it? This session will take a closer look at Canto’s 2024 State of Digital Content report to uncover strategies to align your team and ensure maximum value from your martech stack. Throughout the session, you will:

• Understand the challenges and opportunities associated with an anticipated surge in content demand
• Gain insights into what successful brands' strategies are for increasing content ROI
• Learn how to efficiently scale content production to meet the demands of 2024 and beyond

Join us as we navigate the evolving landscape of digital content, providing you with the tools and strategies to excel in 2024 and beyond.