With you in the metaverse...and beyond: PwC's approach to integrating emerging technologies across global campaigns
Date & Time
Wednesday, March 13, 2024, 12:15 PM - 12:45 PM
Alex Sladen Constantine Okoye

Is it possible to reimagine a tax and accountancy firm that has roots going back to the 1800s? Tasked with closing the consideration gap with key buyers, join PwC for an exploration into how they chose to tackle one of today's pressing societal issues - climate change - through the use of the metaverse and other immersive technologies.

What you'll learn:

  • How leveraging brand insights encouraged us to look at a new way to talk about climate change and our commitment to sustainability in an engaging way
  • The complex journey of bringing aboard multiple stakeholders and developing an experience that never been done before
  • How we created a fully integrated campaign leveraging various digital and media platforms
  • How we're going beyond the metaverse and incorporating immersive experiences into our flagship marketing campaigns
Location Name
Broadgate 1
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