Join this fireside chat with Sophie Rausch, Head of Digital Marketing at Randstad Enterprise, as she delves into strategies for streamlining and optimising martech efficiency amid a phased brand transformation across sub-divisions. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.

You'll learn:

• Martech stack overview: Explore Randstad Enterprise's martech components and priorities for streamlining.

• Efficiency amid limitations: Navigate resource constraints using technology for optimal performance.

• ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch.

• Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack.