![Paul Graves](http://assets.swoogo.com/uploads/thumb/3459248-65ae8148dc287.jpg)
![Sophie Rausch](http://assets.swoogo.com/uploads/thumb/3459242-65ae81062e4ce.jpeg)
Join this fireside chat with Sophie Rausch, Head of Digital Marketing at Randstad Enterprise, as she delves into strategies for streamlining and optimising martech efficiency amid a phased brand transformation across sub-divisions. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.
You'll learn:
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Martech stack overview: Explore Randstad Enterprise's martech components and priorities for streamlining.
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Efficiency amid limitations: Navigate resource constraints using technology for optimal performance.
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ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch.
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Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack.
155 Bishopsgate
London EC2M 3TQ
London Greater London EC2M 3TQ
United Kingdom