How to maximise your martech stack for B2B marketing success
Date & Time
Wednesday, March 13, 2024, 12:50 PM - 1:20 PM
Paul Graves Sophie Rausch

Join this fireside chat with Sophie Rausch, Head of Digital Marketing at Randstad Enterprise, as she delves into strategies for streamlining and optimising martech efficiency amid a phased brand transformation across sub-divisions. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.

You'll learn:

  • Martech stack overview: Explore Randstad Enterprise's martech components and priorities for streamlining.

  • Efficiency amid limitations: Navigate resource constraints using technology for optimal performance.

  • ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch.

  • Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack.

Location Name
Broadgate 2
Full Address
etc. venues 155 Bishopsgate
155 Bishopsgate
London EC2M 3TQ
London Greater London EC2M 3TQ
United Kingdom
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