MASTERCLASS: Enhancing buying group marketing with AI: Balancing tech innovation with customer centricity
Date & Time
Wednesday, March 13, 2024, 2:20 PM - 3:25 PM
Barbara Stewart Steve Kemish

Explore the intersection of technology and customer focus in our session, "Enhancing Buying Group Marketing with AI: Balancing Tech Innovation with Customer Centricity." In this dynamic presentation, we'll delve into how AI and technological advancements can be effectively harnessed to gain deeper insights into buying groups, optimising your B2B marketing strategy.

Learn practical ways to integrate cutting-edge tech tools without losing sight of the core element - the customer.

This session offers a comprehensive look at leveraging technology to understand and engage buying groups more effectively, ensuring your marketing efforts are both innovative and customer-centric.

Location Name
Bishopsgate 2
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