This case study session will take a deep dive into Gamma's transition from a standard form based conversion to a world leading conversational based conversion team.

Join Joe to discover how Gamma harnessed the power of cutting-edge technologies to revolutionise their conversion process, transcending outdated marketing norms enforced by today's automation platforms. Experience the shift from conventional tactics to a dynamic, data-driven approach enabled by top-tier pipeline generation platforms. And, as if that weren't thrilling enough, of course, there’s AI!

You will learn:

• How Gamma navigated away from a legacy lead capture methodology
• An outline of the revops tech stack that Gamma have had success with
• How to operationalise conversational marketing platforms
• Prerequisites for success, learnings and insight from Gammas journey
• How Gamma are trialing Generative AI in their Demand Gen & Capture activities