The tech stack to drive conversation, conversion & fill the funnel
Date & Time
Wednesday, March 13, 2024, 12:15 PM - 12:45 PM
Joe Leverson

This case study session will take a deep dive into Gamma's transition from a standard form based conversion to a world leading conversational based conversion team.

Join Joe to discover how Gamma harnessed the power of cutting-edge technologies to revolutionise their conversion process, transcending outdated marketing norms enforced by today's automation platforms. Experience the shift from conventional tactics to a dynamic, data-driven approach enabled by top-tier pipeline generation platforms. And, as if that weren't thrilling enough, of course, there’s AI!


You will learn:

  • How Gamma navigated away from a legacy lead capture methodology
  • An outline of the revops tech stack that Gamma have had success with
  • How to operationalise conversational marketing platforms
  • Prerequisites for success, learnings and insight from Gammas journey
  • How Gamma are trialing Generative AI in their Demand Gen & Capture activities 
Location Name
Broadgate 2
Full Address
etc. venues 155 Bishopsgate
155 Bishopsgate
London EC2M 3TQ
London Greater London EC2M 3TQ
United Kingdom