Virtually everyone in the corporate world is well-aware of how sustainability has become mission-critical - it is current and future license to operate.

But talk to a few people within the same organisation, and chances are that they will have different perspectives on sustainability and how their company delivers on it.

Even if you get everyone on the same page, the next challenge is to communicate this complex topic in a simple way that connects with a wide range of stakeholders, and carries through business and functional initiatives both globally and locally. And to top it all, this messaging needs to stand the test of time and withstand greenwashing and legislative risks.

So how do we find our way through this maze?

Listen to Sumit Khatter, Global Vice President at Tetra Pak - a world leader in food processing & packaging solutions - as he shares first-hand experiences and insights from multiple sustainability marketing and communication initiatives, both in the B2B and B2C space, at global, regional and local levels.

You will learn:

• Drawing the Sustainability red thread through the organisational strategy and culture.
• Pressure-testing the narrative and building internal and external advocates.
• Bringing the sustainability story to life - across Marketing, Communications and more.
• Demonstrating value and ensuring a ‘one-company’ front across business units and geographies.