In this session, you will learn:

• Gain insights into how Generative AI is transforming business and society, necessitating new operating models and strategies.
• How companies are modernizing their data platforms to harness the full potential of Generative AI.
• How Generative AI assistants can enhance marketing productivity by assisting with tasks like summarising research and generating ideas.
• How Generative AI enables marketers to deliver hyper-personalised audience experiences.
• Explore real-world examples of how Generative AI tools are being used to revolutionise marketing strategies and outcomes.

Generative AI is unlike any technology that has come before. It’s swiftly disrupting business and society, forcing leaders to rethink their operating models, skill needs and strategies in real time.

For marketers, Generative AI offers a time to shine.

Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate data sets across multiple departments, and marketing didn’t have the power to harness it with AI tools. Now, driven by the meteoric rise of Generative AI tools, more companies are modernising their data platforms to be able to take full advantage of AI.

Join us for this fireside chat with Lois Smith, Field Marketing Leader at IBM UK and Ireland, to discover how working hand-in-hand with Generative AI assistants designed for specific tasks – from quickly summarising research to generating new ideas and producing copy – marketing professionals can become more productive while delivering more engaging, truly personalised audience experiences.