Using the voice of the customer and targeted research to simplify a complex marketing proposition
Date & Time
Wednesday, July 3, 2024, 12:05 PM - 12:35 PM
Sajjad Ishaq Tina Hobart

In this session, you will learn:

  • The importance of customer insight for proposition development
  • How to interpret voice of the customer effectively
  • How to distill complex information into a compelling message
  • The value of engaging internal stakeholders and customers
  • The importance of clearly identifying customer needs

Through a savvy yet targeted approach, customer insight laid the foundation for Mitie’s Decarbonisation, Delivered campaign. In this session, Tina Hobart, Head of Insight at Mitie, and Sajjad Ishaq, Insight Manager at Mitie, share how in-house research and insights were utilised to inform as well as measure the success of the campaign. 

Location Name
Buyer enablement track
Full Address
etc. venues 133 Houndsditch
133 Houndsditch
London Greater London
United Kingdom