In this session, you will learn:

• New world brand and demand balance.
• Complex buying group dynamics in B2B.
• Understanding channel dynamics.
• Marketing funnel and sales pipeline alignment.
• New tools and technologies.

As the marketing landscape evolves in response to profound global shifts and technological advances, the strategies that once drove our successes are being transformed into a new, more dynamic framework. This session explores how the marketing sphere is changing and identifies aspects that remain constant. Attendees will gain insights into how businesses can adapt both their brand and demand strategies to thrive in this new normal. This presentation will equip B2B marketing leaders with innovative ideas, valuable insights, and essential tools needed to navigate the complex marketing environment we all face and establish a more agile foundation for future growth.