In this masterclass, you'll discover:

• A practical framework for Buyer Enablement that transcends traditional marketing and sales boundaries.
• Actionable strategies for creating a seamless, personalised buying experience that not only attracts but also retains and advocates.
• How to seamlessly integrate buyer experience into your existing processes without overhauling your strategy.
• Practical tools and frameworks that support decision-making and drive buyer action.

As the buyer landscape evolves, so does the need for a more refined, experience-driven approach. In just 70 minutes, we'll dive into the essentials of Buyer Experience (BX) and how it fits within your broader marketing and sales strategy. Forget the buzzwords and theory; we’re here to talk about real, tangible tools and strategies that you can start applying the moment you step back into your role.

This session is tailored for professionals who are looking to immediately enhance their buyer enablement programmes and strategies