In this roundtable, you will be discussing:

• What the role of channel partner marketing is in the development of Channel Strategy
• What the function of  Channel Partner marketing should cover  -  the roles, responsibilities and skills required
• How to measure the success of channel partner marketing

For many organisations over 70% of their revenues are driven from working with indirect partners. Yet, channel partner marketing is often considered tactical, reactive and the ‘unsophisticated’ part of marketing. 

 In this roundtable we’ll be discussing what we need to do to change the perception and our approach to channel partner marketing to maximise business growth.