Alison Frederick

Job title 

Director of Demand Generation & Advertising

Company

Workiva

Speaker Bio

Alison has over 12+ years as an Experienced Marketing Leader, MBA, Broadcast Emmy Winner (Edward R. Murrow), Educator with a demonstrated history of working in the IT, SAAS and Publishing industries. Skilled in Demand Generation, Campaign Management, Strategic Planning, Paid & Organic Social Media Marketing and Paid Media management. Alison managed high-performing teams while consistently achieving goals.

Speaking At

Not all MQLs are created equal - How to crush your goals with high-intent sources