Agenda

The world has undeniably changed, and B2B Marketing sits at the heart of this change. Our unique position means we can get the right speakers you need from the B2B community, to cover your pain points and give you the answers that you need.

Stages

Strategy

Come and join our strategy track to learn more about building and implementing your marketing strategy, cost management, value proposition design, go-to-market, transformation, and the future of marketing.

Creativity & innovation

Our creativity and innovation track will help you to understand how to engage your audience through world-class content, events and creative, as well as how to optimise your marketing channels

Experience & engagement

Understand the importance of an excellent customer experience and the impact this can have on a client's engagement. Learn more about how to improve your customer experience, and deliver long-term success for your organisation.

Supportive teams

Discover how to build high-performing teams, how to cope with change management, and how to ensure diversity and inclusion is being incorporated in your organisation.

Growth

Understand how to build long- lasting growth, the importance of protecting and growing existing clients as well as new business, and how to finesse your ABM programmes at the growth track.

Marketing operations

Our marketing operations track will help you to ensure that as digital marketing evolves, you are equipped with the tools and intelligence you need to optimise your campaigns, drive value from your martech stack, and plan your next big step.

Sessions and schedule

Day 1, May 23
8:30AM
Breakfast roundtable
10:00AM
Joel Harrison Editor-in-chief, B2B Marketing
Katie Martell Author and Producer, WokeWashed
10:00am-10:20am
10:20AM
Keynote 1

More information coming soon...

10:50AM
Keynote 2
Jon Miller CMO, Demandbase
11:25AM
Sponsored keynote

More information coming soon...

12:00PM
Networking lunch
1:00PM

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1:00pm-1:30pm

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1:00pm-1:30pm

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1:00pm-1:30pm
Pam Didner B2B and Tech Marketing Consultant,

More information coming soon...

1:00pm-3:30pm
1:35PM

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1:35pm-2:05pm

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1:35pm-2:05pm

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1:35pm-2:05pm
2:40PM
Afternoon coffee break
3:00PM

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3:00pm-3:30pm

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3:00pm-3:30pm

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3:00pm-3:30pm
3:35PM

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3:35pm-4:05pm

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3:35pm-4:05pm

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3:35pm-4:05pm
4:10PM
Sponsored Keynote

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4:45PM
Closing keynote
Anna Johannes Strategist, Inclusive Design, Interbrand

Hear more about Anna Johannes story from winning a Bronze medal at the 2012 London Paralympic Games, to her pursuit for an inclusive design experience, in this inspirational closing keynote. 

5:30PM
Post Event Drinks Reception
Elevation Awards

The Elevation Awards celebrate the very best in B2B from across the US, those who display the greatest talent.
 

Day 2, May 24
7:00AM
Sponsored Charity Run
9:00AM
Welcome Back
Joel Harrison Editor-in-chief, B2B Marketing
Katie Martell Author and Producer, WokeWashed
9:10AM

More information coming soon...

9:10am-9:45am
9:45AM

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9:45am-10:20am
10:20AM
Morning coffee break
10:35AM

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10:35am-11:05am

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10:35am-11:05am

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10:35am-11:05am
11:10AM

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11:10am-11:40am

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11:10am-11:40am

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11:10am-11:40am
11:45AM

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11:45am-12:15pm

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11:45am-12:15pm

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11:45am-12:15pm
12:15PM
Networking lunch
1:15PM

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1:15pm-1:45pm

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1:15pm-1:45pm

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1:15pm-1:45pm
1:50PM

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1:50pm-2:20pm

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1:50pm-2:20pm

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1:50pm-2:20pm
2:20PM
Afternoon coffee break
2:40PM

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2:40pm-3:15pm
3:15PM
Phil Clement Chief Marketing Officer, Johnson Controls
3:15pm-3:50pm