Needles is CEO of ANNUITAS, Inc., a boutique management consultancy specialized in go-to-market transformation. Prior to this role, he spent four and a half years serving as Chief Strategy Officer of ANNUITAS and is the architect of the company’s Demand Process and Converged Growth OS methodologies. He is an expert in helping corporate growth leaders operationalize go-to-market programs around customer lifecycles through a perpetual growth engine model -- orchestrating customer engagement and providing lift to pipelines.

Prior to joining ANNUITAS, Needles was Chief Strategy Officer at LeftBrain DGA, a Silicon Valley-based demand generation agency, where he authored the book Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model. Before that, he was the Director of Field Marketing and B2B Marketing Evangelist at Atlanta-based Silverpop, a marketing automation company acquired by IBM in 2014. Prior to Silverpop, Needles spent four and a half years as the Vice President of Development and Marketing for technology industry analysis firm The 451 Group.

Needles holds an MBA from the Center for Brand and Product Management at the University of Wisconsin – Madison and a BSFS from the School of Foreign Service at Georgetown University.