We use our position in the industry to source people who really get to the heart of what you need to know. From data scientists to seasoned CMOs to motivational speakers, you can't find this calibre of line-up anywhere else. To give you a taste of what to expect from a visit to Ignite USA, listen to a podcasts from one of our fabulous speakers. To hear them live and in person, book your ticket to Ignite USA TODAY.
With over two decades at the helm of digital marketing innovation, it’s safe to say that Andy Crestodina knows his stuff.
The co-founder of award-winning marketing agency, Orbit Media, author of bestselling handbook, Content Chemistry, and Website Wizard (we couldn’t resist the alliteration) joins Ignite USA’s co-host, Katie Martell, to share some of his wisdom.
The pair track how the digital landscape has changed since the early noughties, explore why your platform is the foundation of marketing, and discuss why trust should be on your agenda in ‘23.
To find out more actionable insights, join us at Ignite USA. Andy will be speaking Wednesday, 24 May 2023, at 12:05
The ‘Brave New World’ of AI with Paul Roetzer
The robots are taking over! The copywriter is dead! Long live ChatGPT!
Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check.
He speaks with Katie Martell, co-host of Ignite USA, to demystify some of the biggest AI BS you’ve been hearing. They discuss why what you (think you) know about AI isn’t the case, moving the conversation from ‘cool tools’ to the application and implication of new tech, and why the marketer of the future doesn’t fear change, but is willing to experiment and explore.
Join us at Ignite USA on Tuesday May 23rd at 13:30 to hear Paul speak more on the dawn of the next gen B2B marketer.
Jon Russo joins shenanigan-filled host Katie Martell (her words, not ours) to unpack how to make your account-based strategies more effective and key learnings you can expect from his session at Ignite USA. They discuss:
- Getting your team singing off the same disciplined ICP hymn sheet in order to scale.
- What you’re getting wrong about measurement (and how to get it right).
- Translating marketing-speak for sales and the c-suite.
- Why change isn’t a one-on-one conversation.
Of course, we can’t give away all of Jon’s secrets to success in this ep! Jon will be speaking at Ignite USA on Wednesday May 24th at 14:10. Creating a unified funnel for better visibility and flexibility
Listen to the podcast here
Listen to B2B’s head of content David Rowlands and special guest Chris Penn, co-founder and chief data scientist at Trustinsights.ai, dive into the world of AI powered marketing.
They will navigate the opportunities and challenges of AI in marketing. David and Chris ask the big question: Will robots steal our jobs or make our lives easier?
Hear Chris speak in person at Ignite USA on Wednesday May 24th at 11.10. Beyond the velvet rope: Acquiring and retaining customers with private social media
Where can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? How can you create a content marketing strategy that delivers genuine value to your customers?
We put all these questions and more to Pam Didner. Click below to find out all the secrets to supporting sales.
Pam will be running a workshop on Tuesday, May 23 from 13:00 - 15:30 : How can marketing and marketing ops better support sales in a changing environment?. Numbers for workshops are limited so please make sure to reserve your place when booking your ticket to Ignite USA