Full Name
Mr Chris Burke
Job Title
ABM & Product Strategy Director
Company
The Marketing Practice
Bio
A B2B marketer his entire career, with roots in Client Services and Strategy, today Chris heads up TMP’s global ABM practice.
His role involves managing and developing The Marketing Practice’s ABM products and services, helping bring new innovations in strategies, tactics, and technology from theory into practice.
Externally this means acting as a consultant for clients and ensuring best in class delivery across ABM programs globally, and internally it’s about educating and enabling The Marketing Practice’s Data, Strategy, and Creative teams to deliver repeatable, scalable ABM success.
Having always had a natural curiosity as to how outside disciplines can be looked for inspiration, he’s recently been exploring how a traditionally service-led business like The Marketing Practice could look to Product Marketing and Product Management disciplines to create consistency and scale within ABM.
His role involves managing and developing The Marketing Practice’s ABM products and services, helping bring new innovations in strategies, tactics, and technology from theory into practice.
Externally this means acting as a consultant for clients and ensuring best in class delivery across ABM programs globally, and internally it’s about educating and enabling The Marketing Practice’s Data, Strategy, and Creative teams to deliver repeatable, scalable ABM success.
Having always had a natural curiosity as to how outside disciplines can be looked for inspiration, he’s recently been exploring how a traditionally service-led business like The Marketing Practice could look to Product Marketing and Product Management disciplines to create consistency and scale within ABM.
Speaking At
