Jacob says he’s lucky to work in the fun business of supporting behavioral change. In partnership with some of the industry’s most notable marketing leaders he crafts brand strategies that simplify complex technology solutions to a broad spectrum of business customers. His approach, informed by a wealth of experience, helps them move through their personal decision-making journey. By joining the dots between market-defining brand strategies and new marketing activation ecosystems, Jacob’s innovative solutions allow global and regional brands to accelerate their growth. This is achieved by delivering fresh marketing value. Jacob leads the Just Global North American strategy team.