Martin Schneider has had a unique career that has spanned both analyst and marketing practitioner roles, focused on high technology and related industries. The unifying factor has always been both a keen analysis of go-to-market trends, while also having achieved success as a marketing leader. Schneider started his career as a journalist covering B2B technologies, and quickly transitioned into a leading analyst covering application software for the 451 Group in NYC, where he specialized in CRM, marketing automation, and business intelligence/analytics technologies. After analyzing various go-to-market strategies of dozens of technology vendors, Schneider made the move to the vendor side, where he led successful go-to-market teams for several startups and established tech providers, including SugarCRM, Basho Technologies, Caspio and SupportLogic. Schneider brings a wealth of marketing and sales alignment, content strategy and other go-to-market experience to his role to ANNUITAS|research. He is excited to be merging his two passions in producing research and analysis around modern go-to-market and growth marketing strategies for a broad set of B2B professionals. Schneider lives in the San Francisco Bay Area with his wife and two children and is a recording musician and restorer of vintage motorcycles in his free time.