Shane is an independent consultant with over 35 year’s international business to business direct, data & digital marketing experience. Shane currently uses her skills and knowledge to help global businesses transform their marketing by choosing, implementing and using automation tools; combining data, best practice marketing skills and software to make a real difference to results.
Shane’s global clients include Ebay, United Nations ITU, Sika Group AG, Maersk Drilling and she has previously worked with DnB, Thomson Reuters, The Institute of Directors and Cisco, as well organisations across professional services, manufacturing, membership associations, media and more. Shane enjoys helping large and small businesses use Martech to significantly improve their bottom line.
Shane holds multiple board advisory roles and is an honorary fellow of the IDM. In January 2021 Shane was appointed by B2B marketing as Strategy Expert lead for Propolis, their global enterprise CMO community. Her passion for teaching is recognised by the award: IDM Educator of the Year 2015. Shane regularly consults, speaks and trains around the world, both virtually and face to face when travels allows!
WORKSHOP - It’s different! The world has changed, but has your international marketing adapted at the same pace?