NEW FOR 2026: The ABM Exchange
Less listening. More doing.
Practical account-based marketing workshops, peer problem-solving and expert-led sessions for ABM practitioners, managers and leaders.
The ABM Exchange is the hands-on part of The Global ABM Conference, designed to help you turn ABM ideas into action.
Get practical advice, solve real account-based marketing challenges, develop your ABM skills and learn directly from experienced practitioners and peers.
Three ways to get involved:
The ABM Workshop
Pressure-test your ABM strategy with people doing the work.
Join experienced ABM leaders for candid, small-group conversations about the challenges of building, scaling and evolving mature ABM programmes.
You'll leave with:
- New perspectives on your ABM strategy
- Practical approaches to scaling ABM
- Ideas for improving marketing and sales alignment
- Lessons from organisations facing similar challenges
- Peer connections you can continue beyond the conference
Best for: ABM managers and leaders looking to solve real-world challenges.
The ABM Garage
Bring a problem. Leave with practical solutions.
The ABM Garage is a collaborative problem-solving session where you can work through the issues holding your ABM programme back.
Topics can include ABM measurement and attribution, account selection, internal alignment, content, personalisation, channels and campaign execution.
There are no presentations to sit through. Instead, you'll work with peers to compare approaches, challenge assumptions and find practical ways forward.
You'll leave with:
- Fresh solutions to a real ABM challenge
- Ideas tested against peer experience
- Practical approaches you can take back to your team
- A clearer next step for your ABM programme
Best for: ABM practitioners who want to develop their skills and improve their day-to-day ABM execution.
The ABM Masterclass
Learn the skills you need to make ABM work.
Put account-based marketing theory into practice through focused, expert-led sessions covering the skills behind effective ABM.
Expect practical exercises, new approaches and tools you can apply immediately – with time to test what you're learning during the session.
You'll leave with:
- New ABM skills you can apply immediately
- Practical frameworks and tools
- Expert guidance on your approach
- Ideas for improving your ABM execution
- A clear way to put your learning into practice
Don't just take notes.
Take action.
Don't just hear how other organisations are doing ABM.
Work on your own.
Use the ABM Exchange to test your thinking, solve problems, build skills and connect with people who understand the realities of account-based marketing.
Come with questions. Leave with ideas you can use.