You have the option to add a full day of in-person training as a bolt on to your ticket for the Global ABM Conference. 

4 November 2025 | Convene, 8 Fenchurch Place, London

87% of marketers using account-based marketing say it delivers the highest ROI in their mix

Unless you've been living under a rock for the past several years, as a marketer you'll know that Account-Based Marketing (ABM) is a proven strategy that helps organisations strengthen client relationships, build brand reputation, and accelerate revenue growth.

If you're looking to drive more significant business opportunities, ABM is a must.

Our ABM Essentials Training is designed to provide you with an in-depth understanding of how to successfully integrate ABM into your organisation’s marketing and sales strategies. Delivered by renowned ABM expert Robert Norum, this course offers a hands-on, practical approach to mastering ABM principles.

Expect a complete guide to the fundamentals of ABM and how to effectively embed it within your business, real-world case studies that demonstrate ABM’s effectiveness, and practical tools and insights to implement ABM strategies that yield measurable results. With over 750 professionals trained in the past three years, ABM Essentials is one of our most successful courses, empowering marketing leaders with the skills and knowledge they need to deliver impactful, personalised campaigns.

What will you learn?

• Effectively pitch ABM to stakeholders, crafting a compelling strategy and messaging framework.
• Secure executive buy-in and foster strong collaboration with your sales teams.
• Identify and segment high-value accounts that align with your business objectives.
• Master the six-stage ABM process for executing one-to-one, one-to-few, and one-to-many ABM programmes.
• Leverage research and insights to shape your campaigns while tracking and measuring your ABM efforts to ensure long-term success

Certification

By completing this course, you'll not only gain valuable knowledge and practical insights, but you'll also receive a Certification of Attendance, demonstrating your expertise in Account-Based Marketing. Proudly added to your LinkedIn profile and CV, highlighting your dedication to continuous learning and positioning yourself as a knowledgeable ABM practitioner.

Who should attend?

• The ABM Essentials course is ideal for anyone starting on their ABM journey and looking to implement ABM in their organization for the first time.
• It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but run into challenges along the way.

*To book onto this course, simply select a training package on the booking page, and select "ABM Essentials", when prompted to choose your training course on the registration form.

Meet the trainer

Robert Norum

ABM & Demand Gen Expert

Propolis from B2B Marketing