Join Ping Identity's Head of ABM, Marta George, and Charlotte Graham-Cumming, CEO of Ice Blue Sky as they reveal how they transformed a one-person ABM operation into a sophisticated, scalable programme that's now expanding through strategic partnerships with Accenture.
In this candid session, you'll discover how Ping Identity broke free from traditional ABM limitations by embracing an innovative, AI-driven approach that delivers:
Scaled Personalisation: Learn how proprietary AI technology (Cural.AI) enabled the creation of buyer-led content at unprecedented scale, allowing one ABM manager to engage multiple buying groups across large enterprises simultaneously
Buying Group Orchestration: See how innovative engagement technology (Curaley) helped build consensus within complex buying committees, dramatically improving campaign engagement across target accounts
Strategic Evolution: Understand how the right agency partnership enabled their ABM leader to shift from tactical execution to strategic leadership, accelerating programme maturity and results
Measurable Impact: Explore the metrics and outcomes that convinced leadership to expand ABM initiatives through partner channels
This isn't another cookie-cutter ABM case study. You'll hear the real story of how a tailored, collaborative approach beat out five competing agencies and delivered rapid time-to-value without sacrificing innovation or quality. Perfect for ABM practitioners looking to scale their impact, build internal buy-in, and move beyond traditional ABM playbooks.
Key takeaways include practical strategies for scaling ABM operations, leveraging AI for content velocity, and building the business case for programme expansion.