Join Ryan Almond, Global ABX Director at Henkel Adhesives, for an exciting exploration into their journey from ABM newbies to ABM pros.

Discover how this century-old industry titan transformed its marketing game, starting with zero ABM knowledge. Henkel’s early experiments paved the way for big wins and led to a full scale ABM programme, but of course it wasn’t all smooth sailing.

It’s one thing to deliver a successful pilot, but quite another to realise that what got you here, won’t get you there!

In this keynote, get ready to learn:

• How Henkel devised and executed a successful ABM pilot
• How the ABM team navigated the organisation to achieve incremental scaling of ABM across the enterprise
• Why the principles of an ABM pilot are not sufficient to achieve real scale and how you can use new technology to super-charge your scaling efforts.

Get ready for practical tips, fun anecdotes, and a roadmap to ABM success at any scale.