With Veronica Kopec,
ABM Practice Lead, ServiceNow
The faster B2B changes,
the more pivotal ABM becomes.
Let's be clear: B2B is changing. Whatever growth is happening in 2025 is account based.
Increasingly, you’ll find ABM at the heart of the best GTMs. Understanding customers. Forging relationships. Aligning around strategic goals. This is more than just marketing: great ABM is an organisation-wide change maker. Assumption shaker. Silo breaker.
But to make that leap, you’ll need more than just inspirational speeches and AI hype. You’ll need frameworks, benchmarking, and peer learning – all tailored to your individual needs.
And that’s where The Global ABM Conference comes in.
Check out 2024 Sessions On-Demand
From Sandbox to Success: Scaling ABM at a 148 year old industrial giant
Mascot mayhem to marketing magic: Getting creative with AI and ABM
ABM on a shoestring: Maximising the impact of your small budget campaign
To make ABM a success, getting the whole go-to-market team on board is imperative.
That's why we are rolling out a special offer this year: when you book a conference pass for a member of your marketing team, you unlock a heavily discounted £399 pass for a member of your wider GTM team (non-marketers).
If you're interested, please do get in touch with Louise at louise.edkins@b2bmarketing.net.
NEW Training Course |
Practical AI for ABM: Define, Pilot, Prove
4 November 2025 | London
Right now, ABM teams are under a lot of pressure from leadership to make campaigns more efficient with AI. In the midst of this, they're left figuring out what actually works, where to find reliable data, and how to prove it's driving revenue. This session will show you exactly where AI helps your ABM program, and where it risks wasting your time.
We'll work through a real ABM program scenario from start to finish, building an AI-assisted plan that actually makes sense - and prove that AI is definitely not about to take your job!
Alongside the Conference, you have the option to book a full day of in-person ABM Essentials Training, taking place on 4 November 2025. You can also book in-person training only.
Our ABM Essentials Training course is designed to provide you with an in-depth understanding of how to successfully integrate ABM into your organisation’s marketing and sales strategies. Delivered by renowned ABM expert, Robert Norum, this course offers a hands-on approach to mastering core ABM principles.
Meet the speakers
2025 Sponsors
Venue