This panel session will delve into the critical role of executive leadership in driving the success of Account-Based strategies. As ABM continues to gain prominence as a powerful approach for targeting high-value accounts, the involvement and strategic oversight of the C-suite are increasingly essential. This discussion will explore how executives can champion ABM initiatives, effectively present ABM ROI to senior management, and use strategic decision-making to empower sales teams for long-term success.

In this keynote, our panelists will learn about:

• The vital role of C-suite executives in the success of ABM strategies.
• Best practices for presenting ABM ROI to senior leadership in a compelling and actionable way.
• How strategic decision-making at the executive level can empower sales teams and drive revenue growth through ABM.

Join this session for the essential guide to mastering ABM from the perspective of the C-suite.