ABM has become part of the mainstream, but there are still plenty of organisations looking to find the right way to introduce it to their businesses. Too often ABM is seen as a bolt-on approach for a few ‘pilot’ accounts without a clear connection to broader business imperatives and overall marketing strategy.

Robert Norum, Propolis Expert for ABM & Demand Strategy, will show you how to put the right foundations in place for ABM to be successful in your business. He will demonstrate how his full-stack ABM model can help you put ABM at the heart of your go-to-market strategy and ensure it is intrinsically connected to your wider marketing activities. Robert will also give you roadmap to select the right kind of ABM for your organisation and the tools to sell ABM into senior management and engage the sales organisation whilst ensuring that you’re investing your time and resources in the most effective way possible.

What will the audience learn?

• Develop the right ABM strategy for your organisation.
• Learn how ABM can play a key part of your overall GTM strategy
• Connect ABM to your wider marketing activities
• Create a compelling pitch for senior management and sales
• Define the best way to measure success Learn how to put the right foundations in place for a successful ABM programme

Learn how to put the right foundations in place for a successful ABM programme