Find out everything you need for launching a successful Account-Based Marketing pilot, with Anssi Kaija, Digital Marketing Team Lead at Luxid Group.

In this session, Anssi will explore all the essential tools for one-to-many ABM – analytics, CRM, MA, and ad platforms – alongside social selling tactics.

Attendees will learn from real-world examples in fintech and IT, and see how competitor analysis, creative repurposing, and AI can boost efficiency and results.

This session will cover:

• How to align business goals with ABM metrics.
• How to select ideal customer profiles and build a targeted account list.
• The tools needed for effective ABM tracking and execution.
• How to pilot a one-to-many ABM campaign with faster optimisation.
• Real-world examples to inspire your ABM strategy.

Get a framework for running a data-driven ABM pilot that sets the stage for future growth!