In this session, we learn how marketing and sales alignment enabled this company's ABM strategy to drive engagement, awareness and pipeline into their top target accounts.

Attendees will hear how they leveraged data insights and their propensity modelling to help identify target accounts, and how this served as a bridge to drive tighter marketing and sales alignment.

We will hear how the company is continuing to evolve its marketing strategy as it heads towards FY25, building out its target account marketing engine jointly with sales, and refocusing its field and channel marketing resources to align closely with high potential accounts and deliver personalised solutions.