In a complex market where speaking to robots is now commonplace, ABM needs a reboot.

But what does it take to revitalize your approach with new ideas that deliver growth? And what do we know really works from experience?

This panel will challenge your thinking around ABM. Leave with new ideas to reinvent your account-based go-to-market strategy, and gain an advantage over the competition.

Join the leader of a specialist ABM research group, a client-side ABM marketer, and an agency growth expert as they cover:

• Setting the scene - how has ABM evolved?
• The top areas of focus for ABM right now
• A peek at a new ABM model
• Connecting your sales and marketing functions
• Staggering ABM for fast and slow results