ABM was forged in the fires of the noughties, right around the time of Facebook’s launch. If this feels like a long time ago, it is. The market today is highly complex and fragmented, and although there have been adaptations over time, the ABM model still isn’t fit for purpose. We’re in need of a revolution.

In this session EVP of Growth at Just Global, James O’Flaherty will discuss redefining ABM so that it’s fit for the future, including what this looks like and how it could work in practice. He’ll be joined by a special guest, to be announced closer to the event.

This session will cover:

• The need for a higher guiding principle for successful ABM
• Common misconceptions around ABM today
• The convergence of demand generation and ABM
• The market of ‘ABM platforms’
• The pyramid shaped ABM model, and what a new model could look like