Join Stefano Iacono, 6sense's EMEA Marketing Director, as he unveils ground-breaking insights into the dynamics that are reshaping the landscape of B2B sales and marketing in Europe..

Iacono presents a vision for succeeding in today's buyer-driven market informed by two pivotal new studies. Discover how Europe's top leaders are moving beyond outdated metrics and engaging entire decision-making teams earlier in the process to meet this challenge.

The session will cover:

• Key insights from Cunningham's European buyer behavior study
• Proven strategies for early engagement, drawn from the experiences of European sales and marketing leaders.
• Practical methods to revamp your strategy, including the use of AI and advanced technology to thrive in this new landscape

Attendees will emerge from the session with an understanding of the current European B2B landscape and equipped with new insights for mastering engagement in a buyer-driven market.