Achieving true collaboration between sales and marketing is the cornerstone of a
successful ABM strategy. But how do you go beyond alignment to build a cohesive that works together to achieve shared goals? In this session, join Sabre’s Kseniya Evseeva, Principal Marketing Manager, and Nisha Botevyle, Director Strategic Development EMEA, as they explore how to create a unified team focused on driving
results at key accounts.

We’ll share strategies for aligning marketing and sales around a common purpose, from
joint planning and feedback loops to leveraging sales insights and marketing data for
more targeted ABM tactics. You'll also learn about the concept of a Win Team - where
marketing and sales function as one to move accounts through the funnel, from
awareness to closing deals.

This session will provide actionable insights on overcoming collaboration challenges
like silos and resource allocation, ensuring both teams are working together seamlessly
to fuel ABM growth.

Join us to discover:

• How to form a Win Team where marketing and sales collaborate to drive account success.
• Strategies for aligning both teams around shared goals, metrics, and account insights.
• Practical solutions to common collaboration challenges like silos and resource limitations.
• Real-world examples of breakthrough moments when marketing and sales work as one.

Creating a Win Team between sales and marketing enhances collaboration, driving more impactful ABM campaigns that lead to greater account engagement and success. Join us to learn how!