In this presentation, we’ll take a data-driven dive into what it takes to launch a successful Account-Based Marketing (ABM) pilot. Unlike traditional presentations that focus on a single perspective, we analyzed over 1,500 LinkedIn posts on ABM - including 200+ specifically on piloting strategies.

This session consolidates insights from top experts and practitioners, distilling the most effective approaches and practical steps for getting started.

Join us to uncover the collective wisdom of the ABM community and learn how to set up a pilot program primed for success.