Buyer Group Marketing is not an upstart three letter acronym to rival the mighty ABM, instead is a vital ingredient to help super power your ABM (and your broader marketing) and this session outlines practical insights and advice on how you can apply this approach to tweak existing and refine new ABM and marketing, regardless of your target market.

This fast-paced session, delivered by one of the most awarded marketers working today, Steve Kemish, will focus on:

• What is Buyer Group Marketing (BGM) and why is it relevant to ABM
• The three key focus areas to bring BGM methodology into your next programme or campaign
• How and why BGM helps solve the irrational nature of the b2b sales and marketing funnel.
• The nine most common roles withing a buying group.
• Eight Practical ways to get started on your BGM journey.

Get set for a practical and rapid-paced session on this trending topic.