Having (re)launched ABM just over a year ago, for Kate Dennis, Named  Account & Enterprise Program Director at ADP the success to date is measured as much by the achievement of internal change management and executive engagement as it is in pipeline generated.  

In this session, hear Kate and Orla Murphy from Seeblue discuss how a small, agile 1 to few ABM pilot quickly escalated, as marketing leadership saw the potential in the approach.  

You’ll discover:

• How to reach the very top levels of C-Suite visibility within your organization
• Advice for catalysing organisational change
• Insight into the agile and data-driven ABM methodology that has already delivered a 7-fold increase on targets