Full Name
Kate Tomlinson
Job Title
Head of Account-Based Marketing, Vice President
Company
State Street
Bio
Kate is a B2B leader with over 13 years’ marketing experience in the financial services industry.
Kate recently joined State Street, a global leader across investment servicing, markets and financing, and investment management, to set up and lead their ABM program.
Prior to that she held several senior marketing roles across the different marketing functions and business lines at Thomson Reuters, Refinitiv and LSEG. Including being on the leadership team who set up the ABM function and approach in 2019 at Refinitiv. In 2022, the team were awarded the prestigious Forrester ABM Programme of the Year.
Kate is passionate about customer first campaigns that engage, excite, and deliver results.
Kate recently joined State Street, a global leader across investment servicing, markets and financing, and investment management, to set up and lead their ABM program.
Prior to that she held several senior marketing roles across the different marketing functions and business lines at Thomson Reuters, Refinitiv and LSEG. Including being on the leadership team who set up the ABM function and approach in 2019 at Refinitiv. In 2022, the team were awarded the prestigious Forrester ABM Programme of the Year.
Kate is passionate about customer first campaigns that engage, excite, and deliver results.
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