With a career spanning more than two decades in marketing and communications,
Sally has made it her mission to challenge conventional views of technology and
showcase its transformative potential through powerful stories that connect on a
human level. Fuelled by an insatiable curiosity and an unshakeable belief that
challenges can always be transformed into opportunities.

Before assuming her current position as Ericsson's Head of Marketing and
Communications for over 100 countries in Europe and Latin America, Sally honed her
skills at leading global companies such as Tektronix, Samsung, and Vodafone. Her
impressive resume earned her recognition as one of the Top 100 Global Technology
Marketing Leaders by HotTopics in 2022 and 2024. Recently she has been
appointed for her first NED position as a main board director for Ericsson UK Ltd.

Her passion for making a difference extends beyond her work – Sally is a passionate
supporter of volunteerism and is actively involved in projects aimed at promoting
inclusivity in the workplace, sustainability, and responsible business practices. As the
UK Women's Network sponsor for Ericsson and the founder of the first women's
group in Fortive UK, she advocates for female leadership and strives to inspire and
empower others.